Core Principles
1. Independence:
Buda was established independently by a group of political, cultural, and economic activists to provide impartial services. It is not affiliated with any past or current political movements in Afghanistan or other countries. For Buda, media independence is a fundamental principle. Independence and neutrality are essential for media activities, and Buda relies on these principles to fulfill its duty to the nation and its people.
2. Integrity:
Buda Media is committed to reflecting the truth. Exaggeration or distortion in reporting goes against the platform’s policy, and it avoids anything that could compromise journalistic integrity. Integrity in reporting forms the foundation for awareness, wisdom, and dynamism; therefore, Buda’s integrity ensures its existence and makes its activities constructive.
3. Analysis-Centered Approach:
Buda believes that in a world full of rumors and speed, merely providing early information is not enough; reflection and analysis are required. Buda values deep analysis, expert perspectives, and multi-dimensional review of events so that the audience is not merely a listener or viewer but is prompted to think. Awareness, wisdom, and dynamism surrounding an event come through thoughtful reflection.
4. Transparency:
Transparency in reporting is a cornerstone of audience trust. When a media outlet is transparent in its information processes, the audience can analyze, judge, and ultimately make informed decisions. Buda believes transparency signifies media maturity and respect for the audience’s intellect.
5. Accountability to the Audience:
A media outlet is effective when it considers itself responsible to the people. Buda believes the audience is not only a receiver of messages but a partner in the media’s intellectual process. Being accountable means listening to criticism, acknowledging mistakes, and finding solutions to address them.
By adhering to these five principles, Buda commits to impartial, truthful, and transparent reporting. Respecting its audience’s intellect, it aims to promote awareness, wisdom, and dynamism to the fullest extent of its ability.